In the Media: Individual attitudes are influenced by the images of other groups in the media and the press. For instance, many Serbian communities believed that the western media portrayed a negative image of the Serbian people during the NATO bombing in Kosovo and Serbia. This de-humanization may have contributed to the West's willingness to bomb Serbia. However, there are studies that suggest media images may not influence individuals in all cases. For example, a study conducted on stereotypes discovered people of specific towns in southeastern Australia did not agree with the negative stereotypes of Muslims presented in the media.