We will equip you with the skills you need for success in your chosen career, whether your future lies in business or law, education or technology, the health professions, journalism or the arts. At the same time, we will focus on intellectual abilities that will set you apart no matter what future you choose—the abilities at the heart of the liberal arts. These include critical and analytical thinking, clear, strong writing, and creative problem solving. As the staff of the University’s Professional and Career Development Services center can attest, this combination can be a distinct advantage.
In 2016, the company was criticized by privacy rights advocates who worry that a company that owns online dating and college preparation services could amass data and exploit it in a way that preys on unsuspecting consumers, particularly younger people.  "Do parents know that when their underage kids enroll for exam prep or tutoring, personal information may be shared with hookup sites that could then target their kids to become customers?" asked one critic, who concluded that the company "makes no guarantee that data sharing among its entities will not include those customers whose sole aim is to improve their grades and test scores."  Indeed, another critic points out that The Princeton Review "policy states 'we may collect certain information from your computer each time you visit our site'—information like data 'regarding your academic and extracurricular activities and interests.' That information can be used to 'send you email notices and offers; perform research and analysis about your use of or interest in our products, services or products or services offered by others; [and] develop and display content and advertising tailored to your interests on our site and other sites.'"