Sometimes the article “ The ” is used as part of the name of a company or magazine or journal for emphasis, ., The Champ , or The Sports Network . For Internet sites, use the URL as a guide. If “ theyellowpages ” is used in the URL, treat “ The ” as part of the title, and list “ The Yellow Pages ” alphabetically under “ The “. If “ edge ” and not “ theedge ” is used in the URL, list the magazine title “ The Edge ” under “ Edge ” and treat “ The ” as an article and ignore it.
After the security question, start with general questions. If you want to limit the survey to users of a particular product, you may want to disguise the qualifying product. As a rule, start from general attitudes to the class of products, through brand awareness, purchase patterns, specific product usage to questions on specific problems (., work from "What types of coffee have you bought in the last three months" to "Do you recall seeing a special offer on your last purchase of Brand X coffee?"). If possible put the most important questions into the first half of the survey. If a person gives up half way through, at least you have the most important information.